The Importance of Social Media Marketing

Social media is a great tool for marketers to get there content out there. Platforms like Instagram, Tik Tok, X (Twitter) are among the many social media sites that companies/businesses/people can reach their audiences. Social Media can also be a great way to reach new audience's. Using promotion and ad features can help your posts show up on users feeds who engage in similar content to yours. Along with that the algorithm is different for each social media platform, so seeing posts of users you don't follow is most likely going to show up on your feed. Meaning you will be reaching users who would not normally seek out your content. Therefore social media is a great way to reach new audiences.

An article by Forbes states Why Businesses And Brands Need To Be Taking Advantage Of Social Media. In this article the author Forbes Councils Member Tony Pec provides the many advantages you should be utilizing with social media. He offers a some of the following:

1. Your customers are probably there

2. It's an easy way to get seen by new people

3. It's a quick way to remind your 'warm' market

4. It builds opportunity for connections

5. A social media presence reinforces what you are building offline

Pec urges businesses to take advantages of these that social media has to offer. You can be missing out on a lot when you are not present on social media platforms. Now this doesn't mean you have to be on every single social media site. However it means being on the ones that make the most sense for your business. Doing so can create many advantages.