Relevant
Coursework
I have compiled a few of my favorite projects I have worked on during my time at La Crosse. I have included my final project from my Integrated Core Program, Tombstone Industry Report, Integrated Marketing Communications Plan Book, Tombstone strategy brief, and a Bubbl'r ambassador post. I believe these five reports encapsulate my hard work, knowledge, and skills extremely well within marketing and digital media.
Click on the images for the full document.
Tombstone Pizza International Marketing Export Strategy Brief
Conducted Primary and Secondary research while studying in London about the frozen and chilled pizza market. I used internal and external analyses to come up with product, pricing, distribution, logistics, promotions, and potential target audiences for Tombstone Pizza to potentially enter the United Kingdom market
Bubbl'r Ambassador - Gillete Pepsi Company
Work with Gillete Pepsi Company as a brand ambassador with Bubbl'r antioxidant sparkling water. Post Instagram, Tik Tok posts every month.
Kwik Trip Integrated Core Program Final Project
Worked with a group of 4 other College of Business students to conduct a strategic positioning plan for Kwik Trips' potential to become a charge point operator. Conducted research internally and externally to come up with recommendations to Kwik Trip directly.
Tombstone Industry Report - United Kingdom
In the Summer of 2024, I studied abroad in London, England. Where I was tasked to choose a Wisconsin-based brand and conduct research of the pizza industry in both the United States and the United Kingdom.
Integrated Marketing Communications - NightCap Plan
For my Integrated Marketing Communications course we were tasked to choose any product from the hit show Shark Tank and create an Integrated Marketing Communications Plan Book. My group and I decided on NightCap, a portable cover you can put over your drink to avoid spiking.
